Chocolate child labourers remind Canadians to buy Fair Trade this Easter.
Disturbing new chocolates revealing the dark side of the cocoa industry have arrived just in time for Easter. The Canadian Fair Trade Network and Rethink Communications have created a custom-molded Easter chocolate showing the harsh reality of child labour in cocoa production.
Instead of a traditional chocolate bunny, these custom-molded chocolates depict a child toiling on a West African cocoa farm. The goal of the campaign is to raise awareness of the largely-unknown fact that over 1.8 million child labourers worldwide work in the cocoa industry.
According to the Canadian Fair Trade Network, over 70% of the world’s cocoa comes from West Africa - an area infamous for using child labour. The majority of the child cocoa harvesters are under the age of 14.
“Our goal is to start a conversation about where chocolate really comes from and make the average consumer take a pause and consider fair trade options when they purchase treats to share with friends and family this year,” says Sean McHugh, the executive director of the Canadian Fair Trade Network. “When you consider the cost of harvesting cocoa for chocolate production, there’s a very cruel irony at play. The industry delighting children in one part of the world is exploiting them in another.”
Easter is the second most popular time of year for chocolate consumption (Halloween is #1). An estimated 71 million pounds of Easter chocolate are purchased every year.
Learn more about fair trade chocolate and which brands to look for at your local grocery store at cftn.ca/products/cocoa
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