Media Relations - National Release - April 30th

National Release

FOR IMMEDIATE RELEASE: [date of release]

Fair Trade groups challenge Canada to reach 150,000 Fair Trade Steps in 2012

VANCOUVER, B.C. (date of release) – Fair Trade groups across Canada are calling on Canadians to think differently about what they buy this year—and then act together to change the status quo. May 1 marks the official launch of the national “Take A Step” campaign, which aims to register 150,000 individual Fair Trade “steps” in Canada over the coming year.

Coinciding with the annual Fair Trade Fortnight—a national celebration of Fair Trade that will see events taking place across the country May 1-15—the Canadian “Take A Step” campaign joins an international movement that has seen over 550,000 “steps” registered in the U.K. alone.

“This campaign is a chance for people to see the kind of impact even small steps can have,” says Sean McHugh, director of the Canadian Fair Trade Network. “Something as simple as buying one Fair Trade banana becomes significant when 150,000 other people are doing the exact same thing. It’s a step that could make a huge impact on the lives of producers and their families in the developing world, and this campaign is trying to help people to see that.”

Canadians can register their “steps,” large and small, at fairtrade.ca/step throughout 2012. The “Take A Step” website also provides information on Fair Trade.

Fair Trade Fortnight events to raise awareness of Fair Trade and “Take A Step” will be taking place in Vancouver, Winnipeg, Montreal, Ottawa and many other communities across the country over the coming weeks.

In addition to all of this, on May 12 the world will come together and celebrate World Fair Trade Day, which will connect communities around the globe. Cities and towns will see an array of events and activities, and Ten Thousand Villages, Camino, Fairtrade Canada and a variety of other partners will join in the fun for a global day of celebration.

The Canadian Fair Trade Network works to support and coordinate Fair Trade organizations, businesses and individuals across Canada.

“Take A Step” website (includes video): fairtrade.ca/step/
Fair Trade Fortnight events: cftn.ca/events/
CFTN website: cftn.ca/

Contact: Sean McHugh
Director, Canadian Fair Trade Network
Cell: (604) 785-0084
Email: sean@cftn.ca