Fair Trade Karma 2013
Fair Trade Karma is a Campaign led by our friends over at Fairtrade Canada and will carry through from May 1st till the end of the year!
Full campaign details are available on their websites:
While campaign materials can be acquired (free of charge!) by contacting firstname.lastname@example.org
- Materials such as T-shirts and campaign cards - CLICK for further details
- Materials such as table top displays and shelf talkers - CLICK for further details
Date and Campaign Ideas:
- Fortnights – May 1st to the 15th, 2013
- World Fair Trade Day – May 11th, 2013
Here are a few thoughts to get you started:
- Have you ever thought about a Carrot Mob? Or a buycott?
- Show your support by planning a day to “mob” a company doing good things; you may even receive some Fair Trade Karma in the process!
- Fair Trade Manitoba’s recent carrot mob brought considerable media attention in Winnipeg, while at the same time brought a six fold increase in sales to the shop that was chosen!!!
- How about a Fair mob – Do you want to see more Fair Trade products?! Consider dropping into your local grocery store or coffee shop to kick up a conversation
- Head in with Fairtrade Canada consumer cards, so you have something to leave behind, you know, to jog their memory the next time they go to make a decision!
- You may consider taking this community wide; you may consider selecting a specific location or chain and focusing your attention!
- Lunch & Learn– Work at an office? Or know someone working at an office?
- Consider setting up a lunch time presentation to talk about Fair Trade and what their office can do to make considerable impact
- Grocery store tours– want to know a little bit more about where to find Fair Trade products in your community? Want to share that knowledge with others?
- Then organize a tour of your local shop, talk to the staff and get that conversation started
- Form a Karma squad! Fairtrade Canada may just have a few tricks up their sleeve yet and with the Karma nearly set to kick off, they’ve guide all sorts of gear to set you and your team up right!
- Inquire about t-shirts and other campaign materials at email@example.com
- Take it public– Share, tweet, post, pin and push the word out as far as you can!
- Make it known through your website, social media sites, press releases, etc. as together we can collaboratively build a buzz!
- Host a speaking event, a cupping or a chocolate tasting
- Screen a film and discuss the issues
- Partner with other events already going on
- Carrefour de solidarité internationale has done an incredible job working with the Canada Games that are being held this year in Sherbrooke
- Connect with those already doing good things and bring them onboard!
- Celebrities, non-profit organizations, businesses, institutions and businesses to celebrate the goods things that are happening.
- Setup free Fair Trade coffee/tea/baked good events and tables and engage people about the movement
- Hold an open mic night at a local Fair Trade coffee shop that includes info and conversation about Fair Trade