The 2011 My Fair Valentine campaign was the first of its kind and it was a huge success! Below are some of the exicting results and you can also download the Recap Reports to see the in-depth coverage of the campaign. Thanks to everyone who made it such a success!

SOCIAL MEDIA

30,127   Facebook Community page views

2,978     Facebook Event attendees and maybe attendees

1,968     www.myfairvalentine.com page views

176        e-Valentine card views

188        Facebook Community page Likes

VALENTINES SENT / CONVERSATIONS INITIATED

184/ 0   Members of Parliament

14/0      Mayors

161/ 11 City Councillors

68/3      Companies

32/0      Celebrities

43/0      University Presidents and other contacts

MEDIA COVERAGE

http://www.thebruns.ca/articles/41932

http://www.metronews.ca/ottawa/local/article/771870–trade-in-the-hallmark-card

# OF CAMPAIGNS STARTED / ADVANCED

2/3        Fair Trade Town (Halifax, Edmonton / Toronto, Vancouver, Barrie )

2/1        Fair Trade Campus (UofS, UOttawa / UBC)