My Fair Valentine 2012

Start Date: 
Sunday, February 5, 2012 to Wednesday, February 15, 2012

Show Your Love

Campaign Poster

My Fair Valentine is a campaign aimed at providing tools, resources and ideas for consumers looking to express their love through Fair Trade choices this Valentine’s Day. The ‘My Fair Valentine’ campaign acknowledges the global impact of buying and giving Fair Trade products. Choosing Fair Trade products is a great way to show your love for the whole world and not just on Valentine’s Day, but every day of the year traditional Valentine’s Day gifts, such as chocolate, flowers, and wine have Fair Trade Certified options available to Canadian consumers at most grocery stores, or at fair trade retailers such as Ten Thousand Villages.

WHY BUY FAIR TRADE?

An estimated 14 million people in the developing world depend on cocoa production for their livelihoods.

Jobs in the flower industry are often insecure, with short-term contracts, low wages and no benefits. In many large wine plantations in developing countries hired workers are not protected from labour abuses.

There are numerous Fair Trade products available, from wine to soccer balls, and each has its own unique characteristics.

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