By Randy Hooper
Prices for fruits and vegetables aren’t set until they reach retailers. Uncertainty can be a farmer’s worst enemy.
It’s good that more people are asking where their food comes from. We want to feel connected to our food, right back to the hands that grew it—whether the farmer lives down the road, or on the other side of the world. But very few consumers understand how their food, especially fruits and vegetables, come to be sold in the marketplace.