House of Mandela Wines
Who We Are
We are the proud progeny of the Royal House of Mandela, an African family dedicated to the preservation of our history, culture and family. Our history, culture and family values are closely linked with the life and times of Africa, her people, resilience, compassion and courage.
The Mandela name is one of heritage, strong values and royalty. The Mandelas are the descendants of a royal bloodline that dates back to the 18th century when Thembu Land was part of the royal kingdom of the Eastern Cape. Our legacy can be traced back to King Ngubengcuka, the king of the Thembus; tracing back to a small village in the Eastern Cape, where the great Chief Mphakanyiswa of Mvezo and father to Nelson Rolihlahla Mandela ruled. Our history is steeped in tradition, family values and a strong sense of community. We are proud of our heritage and believe that only when we understand and appreciate where we come from is it possible to achieve a state of enlightenment and progress in our journey through life.
As Africans, we believe that community is an extension of our family and we strive to uphold our values in the way we interact with everyone around us. Openness, honesty, empathy and patience are the cornerstones of how we form bonds with our immediate and extended families. We strongly believe in a sense of humility, integrity and a common notion that our problems can be solved more effectively when we open our hearts, our minds and come together.
The House of Mandela is committed to a positive and passionate contribution to society. As a company we have a great respect for the environment and all of our wines are produced in the world’s most beautiful, biodiverse winelands in an environmentally sensitive and ethically responsible manner. A portion of our profits will be donated to the House of Mandela Family Foundation (HoMFF) as well as the Africa Rising Foundation.
The HoMFF will seek to improve the lives of Africa’s poverty stricken communities through, working with development organizations and charities in the Education, Health, Agriculture and Alternative Energy Sectors as well as sponsor a selected number of students to study wine making and viticulture, thereby opening the industry to other ethnic groups.
In line with our values outlined above and through our two producers Citrusdal Wines and DuToitskloof, we have produced three fair trade ranges: Vusani Series, Thembu Collection and Deep River. Fair trade is an organized social movement that aims to help producers in developing countries to make better working and trading conditions as well as promote sustainability. It focuses in particular on exports from developing countries to developed countries, most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold.
The Fairtrade Development Premium
In addition to strict social and environmental standards, unique to Fairtrade is the Fairtrade Development Premium (FDP). It is an empowerment tool used to achieve equality and sustainability in the agricultural sector. The FDP further embodies the principles of empowerment that are at the core of the Fairtrade movement.
The FDP is a sum of money paid by traders in addition to their Fairtrade purchase. It is received and utilised by the end-beneficiaries of Fairtrade; the smallholder member farmers in the case of a co-operative (e.g. in coffee or rooibos), or farm workers in the case of a commercial farm (e.g. in wine). It is these beneficiaries who democratically decide how to spend the FDP based on the unique needs of their own community.
Fairtrade Development Premiums are a strong development tool as it empowers community members to invest in social and economic projects to improve their own living standards. From education to woman’s breakfast and micro-lending to soccer fields, the FDP has and will continue to help transform farming communities across South Africa.