Natures Path

About Nature's Path

The story of Rupert Stephens and his organic berry farm is well known around these parts. He taught his son – our founder – Arran to care for the land, telling him to “Always leave the soil better than you found it”. Since we made our first tasty flakes in 1985, that wisdom has guided us here at Nature’s Path. It’s why we’re passionate about organic farming, family-run, and sustainably driven – and why we always will be.

As we celebrate our 30th birthday this year, we are humbled and grateful to all of you who have given us your support over the decades. Organic has sprouted from a tiny seed to a global movement, and each of you has helped it grow.

We look forward to many more years of creating delicious, organic food – and to working together to leave the earth better than we found it, for this generation and many generations to come. After all, good things grow when you choose well.

Our Minifesto

At Nature’s Path, we live for healthy, great-tasting organic foods. It’s why we get up in the morning. But we are also a company that wants to do more than just sell breakfast foods.

We aspire to advance the cause of people and planet, along the path to sustainability. And we like to think we put our money where our mouth is. Or rather, where our heart is. Because growing organic, healthy foods in a sustainable way is our passion—the cornerstone of our family company. It’s where, and how, it all began.

But we also know that when it comes down to it—no matter what kind of a difference we want to make as a company, and no matter how much you share those values—if our food isn’t delicious and exciting, we’re not living up to our fullest potential.

Healthy foods don’t need to be boring and tasteless. Which is why we spend our days and nights dreaming up new recipes, tracking down exotic new ingredients, and researching the latest (or most ancient) superfoods. We know you’ll be pretty impressed when you read our labels. But we hope you’ll be even more impressed when you take your first bite.

Fairtrade Certified

If you're familiar with Nature's Path at all, you've probably come across the phrase 'Leave the earth better than you found it'. It's kind of our mantra. It's a quote from our founder's Dad, and it's something we try to keep front of mind with everything we do. It's part of the reason we source as locally as possible, as much as possible. So far, we've managed to source 78% of our ingredients in North America. But when we can't, that mantra is the reason we try to source them as ethically as possible, and why we partner up with suppliers who share our values for organic agriculture and sustainability. That in mind, we're committed to purchasing all of our organic cocoa fair trade,and we're doing what we can to purchase our organic sugar cane, molasses, and spices from Fairtrade farmers, so they can have a better earth, too.

You might be wondering, what's the difference between 'fair trade' and 'Fairtrade'? Here's the scoop from Fairtrade International:

Fair Trade (also known as "fair trade" or "fairly traded") refers to the broader concept of fairness and decency in the marketplace, whereas "Fairtrade" refers to the specific Fair Trade certification system run by Fairtrade International (FLO) and its members.

Here's a rundown of what you're supporting every time you choose to buy Fair Trade:

FAIR PRICE: Farmers get paid properly. Democratically organized farmer groups (called cooperatives) receive a guaranteed minimum price and an additional social premium for certified organic products. Farmer organizations are also eligible for pre-harvest credit.

FAIR LABOR CONDITIONS: Farmers get treated properly.Workers on Fairtrade farms enjoy freedom of association, safe working conditions, and living wages. Forced child labor is strictly prohibited.

DIRECT TRADE: Eliminate the middleman! With Fairtrade, importers purchase from Fairtrade producer groups as directly as possible, eliminating unnecessary middlemen and empowering farmers to develop the business capacity necessary to compete in the global marketplace.

FAIR ORGANIZATIONS: Farmers and workers get a say. Fairtrade farmers and farm workers decide democratically how to invest Fairtrade revenues.

COMMUNITY MINDED: Helps not just the farmers, but the whole community. Fair Trade farmers and farm workers invest Fair Trade premiums in social and business development projects like scholarship programs, quality improvement trainings, and organic certification. Fairtrade farmers in Paraguay have used the premiums for things like helping the community through lean times with food and basics, or farming equipment, a community hall, a health clinic, home repairs, and even cleaner water.

SUSTAINABLE: Helps long term. Harmful agrochemicals and GMOs are strictly prohibited in favor of environmentally sustainable farming methods that protect farmers’ health and preserve valuable ecosystems for future generations.

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