Numi inspires well-being of mind, body and spirit through the simple art of tea. Our company is rooted in the principle of creating a healthful product that nurtures people and honors the planet. With all of our company initiatives, we strive to foster a healthy, thriving global community while bringing you the purest, best-tasting organic tea.
After spending many years apart traveling the world and pursuing interests in art, brother and sister Ahmed and Reem Rahim met up during a family vacation to the Grand Canyon and discussed starting a tea business. Ahmed had been living abroad and had owned and operated teahouses in Europe while Reem had been studying art in Northern California. They wanted to create an entity that would encompass both of their passions. In 1999, after observing that competing brands in the U.S. tea market differed little from one another in quality, consistency, and selection, Numi was created in a tiny 750 sq/ft apt in Oakland, CA. Inspired by art and exotic teas, Reem and Ahmed created a company whose hallmark is super-premium, organic and Fair Trade Certified teas and herbal teasans made with 100% real ingredients.
We are artists, alchemists, world travelers, tea lovers and above all, a brother and sister. From farm to cup, our quality teas are a result of the work of many hands. At Numi, we value the people involved in every step of our business through direct and fair trade sourcing, thorough supply chain audits, and by embracing a company culture that values collaboration and diversity. Our dedicated tea’m shares our mission to bring you the best tasting organic tea, sourced directly from fair labor gardens because we believe all people should be paid an equitable wage that allows their families to thrive.
Fair Trade Certified
Numi is a leading brand purchaser of Fair Trade Certified teas, with more than half of our blends (and 80% of the raw ingredients we purchase) bearing the Fair Trade Certified label. Fair Trade guarantees farm workers are paid a minimum fair wage for their labor and empowers them to lift themselves out of poverty by investing in their farms and communities. At these gardens, the worker community votes democratically on how Fair Trade premiums are used to invest in education, health, protecting the environment, and developing the business skills necessary to compete in the global marketplace. Some programs include: new roads, cooking stoves, mosquito nets, new schools, college scholarships, enhanced maternity benefits, onsite medical staff and life insurance.