What We Do
Welcome to a new era of shopping. We like to call it The Art of Shopping with a Purpose™.
Pure Art operates as a Non-Profit Boutique and is a proud member of the North American Fair Trade Federation (FTF). We partner with the Pure Art Foundation to bring sustainable change to marginalized communities in Peru & Tanzania. Working with artisans from across the globe, as well as numerous fully committed Fair Trade brands, we are dedicated to the story behind every product we sell.
Consciousness, Compassion, Creativity. These are the three pillars of Pure Art
In 2005, together with their five boys, Brigitte & Robert McKinnon embarked on a humanitarian trip to the jungle town of Pucallpa, in the Peruvian Amazon, to connect with two young girls they had sponsored to attend school. An eye opening experience, the family recognized a community in dire need of help, limited by a lack of access to education, housing, & healthcare. Returning home conscious of what felt like a forgotten community, the McKinnons & their five boys decided there had to be more they could do to help. Their solution came through the creation of the Pure Art Foundation, a registered Canadian charity, that would work to empower this community through health & education programs.
After a few years, in search of a sustainable business model that would help reduce the poverty throughout this community and bring dignity to other marginalized communities around the world, Brigitte & Robert turned to Fair Trade & its 9 principles as a solution to the struggles the Foundation sought to alleviate. Today, Pure Art, a not for profit Boutique & recognized Fair Trade Federation member in Canada, has become a hub for the Foundation’s initiatives & a place where consumers can connect to Fair Trade products from all around the world. The Art of Shopping with a Purpose™ is a model, beyond charity, that brings fair trade & sustainable development into a partnership that seeks to empower communities from around the world through the healing power of art.
The Art of Shopping with a Purpose™
The Art of Shopping with a Purpose™ is a model, beyond charity, that brings Fair Trade principles, talented artisans & sustainable development into a partnership that seeks to empower marginalized communities from around the world through the healing power of art.
We operate as a non-profit boutique, covering the expenses of the Pure Art Foundation, so that 100% of donations can go directly to our community initiatives.
A model for change that continues to give back.
Working directly with artisan co-ops & other fair trade brands with their own social missions, we are able to create a ripple effect for social change that touches a growing network of people.
Every fair trade connects you to artisan communities worldwide and provides support the Pure Art Foundation's initiatives in Peru & Tanzania.