Westbrook Floral

To enrich people’s lives, every day

To be recognized as the industry leader in providing floral solutions in North America by leveraging our knowledge and global partnerships to foster continuous growth.

Core Values
We are a learning organization, open to change, innovation and creativity. We recognize that people are the most valuable asset in our business. We believe that clear, honest and transparent communication is the cornerstone of successful and respectful business relationships.

Our growth is tied to the growth of our clients, our suppliers and our team. That is why it is of utmost importance that we maintain and promote an attitude of partnership and sustainability among all the parties based on mutual
trust and respect.

Our values reflect the hopes and intentions of our people. They spur us towards excellence and toward creating a strong organization and more equitable world.
Our Guiding Principles

To Communicate
To be Flexible
To Embrace Teamwork
To InspireOur Story

History of Westbrook
In 1959, William Vermeer Sr. founded a small 14,000 square foot greenhouse operation. The early years of production included orchids, cut chrysanthemums, cut roses and sweethearts, cut lilies and carnations as well as a few potted plants. From these humble beginnings, Westbrook has expanded to become the large complete floral wholesaler we are today. Growing in over 1.5 million square feet of greenhouse space and 250,000 square feet of production and office space Westbrook services customers all over North America.

Corporate Social Responsibility
1.Community Partner –  Westbrook proudly partners and supports youth programs and Grimsby affordable housing.
2.Supporting the Charities – We continually support Big Brothers Big Sisters of Grimsby, the local hospital, United Way-St. Catharines District and Canadian Cancer Society-Niagara unit.
3.Environment Respect – Our growing system produces almost no waste.  In fact, total material balance is 80% recyclable.
4.Respect the Diversity – Leading the industry by investing in developing the programs for diverse Canadian cultures.
5.Responsible Sourcing – Our purchasing practices respects environmental and social issues.  We support and participate in fair-trade.

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