Consumer Activism and Corporate Accountability

Deborah james
Publication Date: 
Sip a steaming brew at Starbucks, and you might associate coffee with prosperity. The image of carefree consumers enjoying $4 lattes seems totally unrelated to that of coffee-bean farmers and workers, who live with grinding poverty, illiteracy, and a long legacy of economic colonialism. But the two groups are part of an intricately related system that has existed for centuries, leaving coffee harvesters destitute and coffee drinkers mostly unaware of the suffering that goes into making their beverage.