Inciting consumers to buy fairly-traded products: a field experiment

Author: 
Alain d’Astous and Suzanne Mathieu
Publication Date: 
2008
Summary: 
Research on fairly-traded products has shown that changing consumers’ attitudes may not be the best strategy to bring consumers to purchase these products.
Abstract: 
Research on fairly-traded products has shown that changing consumers’ attitudes may not be the best strategy to bring consumers to purchase these products. The objective of this study is to examine a different, non-cognitive approach based on the utilization of behavioral influence strategies.