Where are the Workers in Consumer-Worker Alliances? Class Dynamics and the History of Consumer-Labour Campaigns

Author: 
Dana Frank
Publication Date: 
2003
Summary: 
This article surveys the history of labor- and middle-class-sponsored efforts to mobilize shopping on behalf of working people from the late nineteenth century through the present.
Abstract: 
The article analyzes the class dynamics of these movements to, first, underscore workers’ own ability to mount consumer campaigns and, second, critique middle-class campaigns in the present that can treat workers as unorganized, passive victims. It underscores the potential hierarchical dynamics inherent in consumer-labor campaigns, both between classes and within the labor movement, including dynamics of race, gender, and space.