Fair Trade Movement
Fair trade offers a vehicle for promoting discussion and awareness around global issues. It's about rethinking our production and consumption systems, and recognizing the role that we all play in creating a fair and sustainable world.
Despite its long history among niche markets, fair trade is relatively new for mainstream consumers, and it is still evolving. The fair trade of today won't be the fair trade of tomorrow. It is our responsibility to recognize our role—whether it be as a consumer, business, institution, or certifier—to ensure that our notions of fair trade continually meet the challenges of global development.
We have the power to make choices that support greater accountability and transparency. By supporting the awareness and availability of fair trade products, we encourage a more responsible vision for the future while contributing to the development of sustainable communities.