A&W introduces organic, Fair Trade coffee
VANCOUVER, British Columbia – A&W Food Services of Canada Inc., the nation’s second largest hamburger restaurant company with 819 locations coast-to-coast, is bringing to its customers organic, Fair Trade coffee.
The brewed coffee is exclusively blended and roasted for A&W by Montreal-based master roaster Van Houtte.
The lively 100% Arabica, organic, Fair Trade blend is rich and full bodied in taste and always served fresh. Together with any of A&W’s range of fresh-to-order breakfast offerings, it is the perfect start to any morning.
“We began our Ingredients Guarantee journey in 2013 with the launch of beef raised without the use of hormones or steroids.
Customer feedback was so extraordinary, with sales up by more than 10%, we were inspired to make other significant changes to our ingredients,” says Susan Senecal, Chief Marketing Officer at A&W.
“Coffee became a priority for us when our customers kept telling us how much they loved our new eggs, but wanted a better cup of coffee.
Through extensive taste and quality testing, it became clear that organic coffee was a winner among our customers, so we partnered with Van Houtte to provide it.”
Original story published on: International Communicaffe