Fair Trade: Market-driven ethical Consumption

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Author: 
Alex Nicholls and Charlotte Opal
Summary: 

Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade.

Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?' and `What is the brand meaning of Fair Trade?'

Throughout, readers are supported by:

- Revealing case studies and useful data analysis;

- Concise histories of different Fair Trade organisations;

- Chapter summaries and conclusions.