Buyer Be Fair: The Promise of Product Certification

Year of Production: 
John De Graaf
Duration of the Film: 
55 minutes

This documentary offers a  look into product certification – of Fair Trade coffee and timber – and the essential role it plays in today’s global economy.

Buyer Be Fair takes viewers to Mexico, the Netherlands, the UK, Sweden, the USA and Canada to explore how conscious consumers and businesses can use the market to promote social justice and environmental sustainability through product labeling, with a focus on Fair Trade coffee and Forest Stewardship Council certified wood. This television special reaches beyond the choir to present the promise of product certification to a wide audience.