The Cost of...Cotton

Year of Production: 
2007
Producer: 
BBC NEWS
Duration of the Film: 
22 minutes
Summary: 

The cheap white t-shirt is a staple in many people's wardrobes, but what is the real cost of this bargain?

To find out, the programme tracked the increase in price of a kilogram of cotton as it is made into a t-shirt. On the way we are guided by industry experts, including economist Pietra Rivoli author of The Travels of a T-Shirt in the Global Economy.