Session Details - March 2

11:15 - 12:30 
How Change Happens
Who are the champions of change? What is your group’s theory of change? Grassroots social movements are often where change starts. As these movements grow and gain support, institutions and businesses take notice and begin changing how they operate, source, or communicate. Eventually governments take notice and policy changes follow, cementing changes into place. While this is one common theory of change, there are others. This session explores various theories of change on both the consumer and supplier side, starring fascinating case studies. Food for thought guaranteed.
Speakers: Mike Simpson (British Columbia Council for International Cooperation), Jose Abad-Puelles (Fairtrade Canada), Zack Gross (Manitoba Council for International Cooperation)
Room: 1510
Supply Chain Transparency: Producers and Suppliers
For commodity trading, supply chain transparency has established itself as primordial in terms of risk management and of marketing. What does the concept of supply chain transparency represent for producers and suppliers of such commodities? How does it impact their trading relationships? This panel discussion on what it means for producers’ organizations to be part of a ‘transparent’ supply chain. By presenting the supply chain specificities for different commodities (coffee, banana, etc.), this panel discussion will present the benefits, implications and limitations of supply chain transparency at the level of producers, workers and coop members.
Speakers: Xiomara Paredes (CLAC: Fairtrade Producer Network for Latin America & Caribbean), Andres Gonzalez Aguilera (Manduvira Co-op), Ali Imran Shabbir (Ali Trading), Salvador Romero (PRAGOR coop), Ana Luisa Vallejo (PRAGOR coop)
Room: 1600
The 2030 Agenda: The Sustainable Development Goals (SDGs)
Description: This session comprises three parts: 1) describing the SDGs, how they came to be, and strategies for achieving them; 2) connecting the SDGs to the fair trade movement, the Canadian context, and the federal government; 3) mapping, through an interactive, assets-based approach, what the Canadian fair trade movement is already doing to advance the SDGs, and looking at how the fair trade community is leading the way to achieving the 2030 goals.
Speakers: Dan Harris (British Columbia Council for International Cooperation), Helen Reimer (Fairtrade Canada), Erin Hancock (Co-operative Management Education, Saint Mary’s University and Co-operative Development Foundation of Canada)
Room: 1520
Fair Trade 101
Taking you from the rugged hills of Oaxaca to the aisles of your local grocery store, this session recounts fair trade’s origin story, sharing the pictures and tales that highlight the key leaders and moments in the growth of the fair trade movement. We outline essential fair trade principles and show how these principles have underpinned the movement since its inception.
Speaker: Éric St-Pierre (Oxfam-Québec)
Room: 1525
The Food Trade Game: Interactive Learning
The Food Trade Game is a fun and exciting way to experience the realities of our global food market through role playing and simulation. Participants are assigned to different actors in the industry, and through rounds of trading and economic transactions, each player tries to meet their objectives within the larger context of the market. At this year's CFTN Conference we will be using this model to explore the fair trade framework around coffee production in the forest gardens of Oaxaca, Mexico. Experience growing coffee like never before in this exciting and educational format!
Speaker: Randall Coleman (Fair Trade Vancouver)
Room: 1500

1:45 -3:00 
Fair Trade Programs 101: An Overview of the Fair Trade Grassroots Movement
Are you new to the fair trade movement and don’t know where to start? Do you want a refresher on what Fair Trade Programs are all about? This session presents an overview of all programs (Town, Campus, School, Workplace, Event, Faith Group, and Ambassador) with highlights from leaders in each program.
Speakers: Torrye McKenzie (Canadian Fair Trade Network), Loïc de Fabritus (Association québécoise du commerce équitable)
Room: 1510
Supply Chain Transparency: Brands
For commodity trading, supply chain transparency has established itself as primordial in terms of risk management and of marketing. For consumers, accessing information on the origin and on the trading terms of a given product represent key attributes in favour of buying and liking it. For businesses, exposing and encouraging more mutually beneficial trading relationships is valued but can also make a business vulnerable in front of its competition. From a business perspective, is supply chain transparency compatible with supply chain resilience? How does it affect your brand and marketing efforts? With panelist representation from across sectors, this discussion will explore how organizations approach transparency, why transparency is important, and consider benefits and limitations to this businesses who have opted to be open and transparent in their supply chains.
Speakers: Heather Deeth (LUSH cosmetics), Stephanie Garrett (INLE consulting), Bill Barett (Planet Bean) 
Room: 1600
Mobilizing to Promote Climate Justice – Where Fair Trade Fits In
What is our role when it comes to climate justice? How can we, as individuals, companies, or organizations, do our part? Where does fair trade fit in? In this session we review a number of initiatives, practices, and opportunities that can inspire and equip us all—solutions that can be acted upon in the short and long term.
Speakers: Monika Firl (Co-operative Coffees), Kahlil Baker (Taking Root), Jae Mather (Carbon Free Group), Helen Reimer (Fairtrade Canada)
Room: 1520
Fairtrade Certification: Understanding Processes, Systems, and Auditing
This session takes a deep dive into process, procedures, and governance. We explain how to become a licensee and unpack the full chain of Fairtrade certification, from field to fork.
Speakers: Evelyne Valade (Fairtrade Canada), Julie Francoeur (Fairtrade Canada)
Room: 1500
Youth Leadership, World Shops, and Civic Engagement
This session features a workshop on youth civic participation, leadership, and social change—led by students. Learn about these students’ experiences participating in the Fair Trade School program and working at Oxfam’s Magasin du Monde, and hear the story about how they influenced their municipality to become a Fair Trade Town.
Speakers: Éric St-Pierre (Oxfam-Québec) and students from three Oxfam World Shop Schools in Quebec
Room: 1525

3:30 -4:45
Authentic Brand Marketing
As consumers continue to become more educated on the social and environmental impact of their purchasing decisions, competition among sustainable brands and “green” marketing is fierce. Learn how to cut through the clutter and tell your authentic brand story in this tactical marketing workshop. Hear the good and the bad from Ethical Bean on recent influencer marketing and social media campaigns. Learn how to embed your brand values throughout all marketing communications. And takeaway some tips and tricks on how to best work with retailers and partners on collaborative campaigns, such as Fairtrade Month. Whether you’re marketing on a budget or looking to tell your Fairtrade story for the first time, this session is loaded with practical takeaways. 
Speakers: Luke Aulin (RTOWN), Lauren Archibald (Ethical Bean Coffee), John Marron (Fairtrade Canada)
Room: 1600
Fair Trade Schools: Finding Allies and Sharing Resources 
This session reviews updates and major accomplishments by Fair Trade School groups from across the country. We also discuss strategies on how to integrate fair trade into your school’s curriculum, examine best practices for engaging your community in your campaign and other local fair trade designations, and pass along tips on managing and growing campaign funds. The last part of the session is an opportunity to network, find allies, and share resources.
Speakers: Torrye McKenzie (Canadian Fair Trade Network), Loïc de Fabritus (Association québécoise du commerce équitable)
Room: 1500
Promoting Sustainable Coffees in Canada
In Canada the demand for sustainably sourced coffees is increasing, yet there is still much more to be done. Fairtrade represents only 3% of the total green coffee imported into Canada. This session explores ideas on how to increase the demand for Fairtrade-certified coffee in Canada and increase sales by Fairtrade-certified producers, who need to sell at least 30% of their production under Fairtrade terms. Learn about successful West Coast Canadian coffee companies and discover their insights on how the movement can help drive Fairtrade sales forward. 
Speakers: Sofia Molina (Fairtrade Canada), Aaron De Lazzer (Ethical Bean), Xiomara Paredes (CLAC: Fairtrade Producer Network for Latin America & Caribbean), Leah Bowman (Canterbury Coffee)
Room: 1520
A Look at Labels: The State of Third-Party Certifications
This session reviews recent mergers between UTZ & Rainforest Alliance and between Ecocert and IMO: Fair for Life, as well as big companies like Mondelez, Sainsbury, and Tesco launching internal sustainability programs. We discuss the possible reasons for and impacts of these recent shifts in fair trade and explore ways to navigate these trends.
Speakers: Krista Pineau (Ecocert), Julie Francoeur (Fairtrade Canada)
Room: 1510

Bull Frog Powered

Canada's 6th National Fair Trade Conference is bullfrogpowered with 100% green electricity.

This means that Bullfrog Power's generators put 100% green power onto the grid to match the amount of conventional electricity the event uses, displacing energy from higher impact sources. Across Canada, Bullfrog's green electricity comes from a blend of wind and certified low-impact hydro sourced from new Canadian renewable energy facilities. For more information on Bullfrog's green energy, visit

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