Session Details - March 4

Food Service, Distribution, and Marketing Fair Trade Products
Distribution is the process of making a product or service available for the consumer or business user that needs it. In consumer markets, a key strategic level decision is whether to use a push or pull strategy. In a push strategy, the marketer uses intensive advertising and incentives aimed at distributors, especially retailers and wholesalers, with the expectation that they will stock the product or brand, and that consumers will purchase it when they see it in stores. In a pull strategy, the marketer promotes the product directly to consumers hoping that they will pressure retailers to stock the product or brand, thereby pulling it through the distribution channel. This session explores these concepts, with a focus on how we can ensure broad availability and consumer support for fair trade products. 
Speakers: John Marron (Fairtrade Canada), Stephanie Ray (Ethical Bean), Jana Vodicka (Chartwells), Vicky Wakefield (University of British Columbia)
Room: 1425
Engaging Elected Officials: Strategies and Best Practices
Working with elected officials is an effective way to advocate for the issues you care about. While it can seem like a daunting experience for those who have never done it, it needn’t be scary. Elected representatives have the responsibility of listening to the concerns of their constituents. This session covers strategies and best practices in working with political offices to ensure your ideas are heard.
Speakers: Sasha Caldera (Canadians for Tax Fairness), Loïc de Fabritus (Association québécoise du commerce équitable)
Room: 1520
Introducing a Modern Slavery Act in Canada
Modern slavery legislation has recently been passed in the UK, mandating that companies and businesses shed light on any goods made by slaves, and take necessary steps to stop buying these goods. Learn about why a modern slavery act matters to the fair trade movement, and explore its global impacts and whether such an act could get passed in Canada. This session discusses the current state of slavery around the globe, Fairtrade Canada’s role in advocating for this act in Canada, and how it could bust current norms of exploitation.
Speakers: Sarah Heim (Simon Fraser University), Julie Francoeur (Fairtrade Canada), Gavin Fridell (Saint Mary’s University)
Room: 1415

Fair Trade Handmade in Canada
Fair trade handmade products continue to be an underserved portion of the movement and market in Canada. Hear from the Executive Director of the Fair Trade Federation about the current state of handmade in North America, and discuss some of the issues and challenges specific to the Canadian fair trade marketplace, with a goal to help identify opportunities to widen the impact of an authentic and inclusive fair trade movement. 
Speakers: Chris Solt (Fair Trade Federation)
Room: 1520
Traditional International Development and Transitioning to Solidarity
How can we ensure that our support for development in the Global South is based on solidarity and transformative change, and transcends our Western bias? This session delves into such topics as the opportunity of supporting entrepreneurism and higher wage initiatives, as well as examples of solidarity-driven development models that may resolve some of the issues that arise within neo-colonial approaches. 
Speakers: Dr. Gavin Fridell (Saint Mary’s University), Zack Gross (Past President of the CFTN), Jose Abad-Puelles (PhD Student, Carleton University), Erin Hancock (Co-operative Management Education, Saint Mary’s University and the Co-operative Development Foundation of Canada), Darryl Reed (York University)
Room: 1415
Technology and Fair Trade
Global supply chains are complex and difficult to map, making traceability and accountability challenging to achieve. The emergence of new technologies to trace the movement of products and monitor the social and environmental impacts they leave behind provides many opportunities, but navigating through the early stage concepts, the technical details, and the hype is no simple feat. This session introduces examples of how emerging technologies, such as blockchain and worker voice technologies, could increase supply chain transparency. We also discuss technology's role (both opportunities and limitations) in the fair trade universe.
Speakers: Mike Allan (Western University), Vera Belazelkoska (Ulula)
Room: 1425

Bull Frog Powered

Canada's 6th National Fair Trade Conference is bullfrogpowered with 100% green electricity.

This means that Bullfrog Power's generators put 100% green power onto the grid to match the amount of conventional electricity the event uses, displacing energy from higher impact sources. Across Canada, Bullfrog's green electricity comes from a blend of wind and certified low-impact hydro sourced from new Canadian renewable energy facilities. For more information on Bullfrog's green energy, visit

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