Creating local to global connections in a meaningful way to foster equitable, ethical and sustainable trade relationships is what the fair trade movement is all about.

And according to Saint Mary’s University (SMU) researcher Dr. Gavin Fridell, the challenge is to achieve these objectives by combining certification and advocacy into a united movement.

A Canada Research Chair in International Development Studies at SMU, Fridell studies issues around trade from both social and social justice lenses, including perspectives of politics and history.

As a long-time advocate for price regulations, and after years of collaboration with groups including the Canadian Fair Trade Network, Fridell also delves into more abstract mechanisms of fair-trade advocacy, rules and politics in the global trading world.