Our Vision: To see a fair, sustainable world led by thoughtful, motivated, and informed Canadians.

Our Mission: To inspire and coordinate a network of engaged civil society advocates and volunteers, along with business, institutional, and government leaders, in building a robust social movement that works to advance the values and vision of fair trade.

Our Strategy: We will focus our efforts on three core pillars:

  • Grow and support an active grassroots movement
  • Work with the private sector to use fair trade as a tool for sustainable sourcing
  • Engage our federal government on legislative changes