Longo’s Brothers Fruit Market has become the first grocery retailer in North America to only offer Fairtrade bananas in its 36 stores and Gateway delivery. This is being done through a partnership with Equifruit, a Canadian ethical fruit sourcing company.
The commitment will mean that the farmers and communities sourcing bananas will be getting fair and sustainable income.
“We aim to be the most trusted and relied upon food partner, and that includes setting sustainability precedents,” says Mike Longo, chief merchandising officer at Longo’s. “We’re proud to be the first North American retailer to initiate what is becoming a global purchasing standard for bananas.”
Fairtrade intends to create more respectful trading partnerships with producers and consumers. To meet standards, banana producers must provide fair wages, safe working conditions, forbid child labour, minimize chemical use and help sustain the local environment.
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